Great article, Alex! Very thorough and engaging. I was actually a Zecco customer in 2006 🤓.

Spot-on with the opportunities ahead for Robinhood. I wonder though if financial literacy falls on their shoulders albeit the right thing to do.

Financial planning seems like the most likely strategy for them given the podcast and communications being published now. Millennials love convenience and an app that would provide guidance in terms of financial planning would be a huge hit, especially if they can showcase results.

Expand full comment